Study reveals meat-eaters are more willing to choose non-meat meals when recipes do not include images.
In a study led by chartered psychologist, Dr Roxane Gervais, comparing the behaviour of meat-eating users against flexitarians, it was found that 59% of meat-eaters agreed that not seeing images when viewing a recipe would help stop any food biases when attempting to cut meat products from their diet. Surveying users of CHAI Cooking, an
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We’re so happy that you’re here! We founded CHAI because we wanted to create a trustworthy & inspiring place for you to find everything you need to start a plant-based journey. One that doesn’t cost the earth & ensures that you will meet all of your nutritional goals without any hassle (let’s face it, we